Basics
We’re all about animation—which means we think and talk about it all the time. Not sharing it in writing too would be a waste
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5 MINUTES
By infusing motion into a brand's identity, including animated logos, companies can create a more immersive and interactive experience for their target audience, effectively communicating their brand's story and values in a visually compelling manner that resonates throughout their marketing campaigns.
By Pigeon Studio
7 MINUTES
Choosing the right video format is more than just a stylistic choice. It influences the approach to art, writing, and the direction of video production. In this article, we'll go over everything you need to know to choose the right aspect ratios for your animations and video content!
By Agnieszka Jania
6 MINUTES
This article delves into the fascinating realm of color psychology and its application in marketing, exploring how businesses can harness the power of color to create compelling brand identities and effective marketing campaigns.
By Joanna Gauza
6 MINUTES
To truly harness the power of video marketing, you need to ensure your content is visible to the right audience. That's where video marketing SEO comes into play.
By Joanna Gauza
5 MINUTES
A boost to both the company's marketing and onboarding activities, explainer videos are a favourite of successful financial companies, and in this blog post, we'll go over everything you need to know about the topic!
By Agnieszka Jania
6 MINUTES
Whether you're showcasing the actual gameplay of the game in motion or creating a cinematic short film, understanding how to make a good game trailer that draws in viewers and keeps their attention is essential for your game's success.
By Agnieszka Jania
6 MINUTES
It is a highly dynamic and innovative approach to animation that is seen as incredibly success in marketing, education, and social campaigning. In this article, we'll go over everything you need to know about collage animation.
By Joanna Gauza
5 MINUTES
This article will be your complete guide to professional recruitment videos: Why they are important, what are their core components, and how can companies adopt them in their recruitment strategy. Learn how to craft a great recruitment video by reading on!
By Agnieszka Jania
5 MINUTES
If you are wondering if AI is the right answer for your project, this article goes over everything you need to know.
By Pigeon Studio
5 MINUTES
Are you wondering why are CTAs important? What are the qualities and characteristics of the best CTAs? Trouble finding tips and tricks to better integrate a call to action in video marketing at your own company? This blog post will go over everything you need to know!
By Agnieszka Jania
4 MINUTES
To boost your marketing campaign, you need the most effective tools available, and right now, the best way to convey your message, promote products, and reach your target audience is through marketing videos. They can be tailored to your specific needs and posted across various social media platforms, used to facilitate internal communication between you and your employees, or even added to marketing emails.
By Pigeon Studio
4 MINUTES
Want your advertising to look artistic and unique? Want an animation style that can help you draw focus to specific products/items? Looking for an approach that doesn't cost as much 3D animation but gives you more freedom than 2D animation? Consider 2.5D animation!
By Joanna Gauza
5 MINUTES
Landing pages are the core of online, and increasingly brick-and-mortar, businesses. They drive traffic to your website, appear on search engines, and introduce visitors to your most prominent services/products. Getting the design, content, and aesthetics of your landing pages right is critical!
By Joanna Gauza
5 MINUTES
Animation can spice up your marketing videos and help your brand create its own unique image and style that will be easily recognizable.
By Pigeon Studio
8 MINUTES
What precisely are mobile app animations? Are they really that vital for an app's success? How can you successfully leverage them in your own app? In this blog post, we'll attempt to answer all these questions and much more at great length!
By Pigeon Studio
7 MINUTES
Are you looking for innovative ways to enhance user experience and captivate your audience? Look no further! Dive into the world of FAQ videos and unlock the power of video marketing to revolutionize your brand's impact.
By Agnieszka Jania
3 minutes
This is your comprehensive guide to the world of video marketing.
By Pigeon Studio
8 minutes
In this article, we'll go over everything you need to know about Video Strategies that will Boost Your Content Marketing Campaigns.
By Agnieszka Jania
6 MINUTES
In this article, we're going to separate fact from fiction and tell you everything you need to know about artificial intelligence in the world of animation: Its history, its rise to fame, its capabilities, its utilities, and its future prospects. Read on and find out!
By Pigeon Studio
8 MINUTES
In this blog post, we'll go over everything you need to know about B2B vs B2C marketing. If you want to improve your campaigns, keep reading!
By Joanna Gauza
2 MINUTES
At Pigeon Studio, we believe that a healthy work-life balance is essential to the happiness and productivity of our employees.
By Agnieszka Jania
9 minutes
A well-done and captivating video can improve employee satisfaction and loyalty and, in effect, make them more motivated and productive.
By Pigeon Studio
2 minutes
The Pigeon Studio team has been busy! Check out what we've been up to in 2022.
By Agnieszka Jania
9 minutes
What is a sales video? Is animation the right method to create it? What are its uses and benefits? We'll answer all of these questions in this article!
By Pigeon Studio
5 minutes
Why do B2B companies regularly choose video marketing over all other available options? In this article, we'll go over all the benefits and advantages of B2B video marketing.
By Pigeon Studio
2 minutes
The Manifest names Pigeon Studio as one of the most reviewed graphic design companies globally.
By Joanna Gauza
7 minutes
How long should a commercial be to be successful in its job? Is there such a thing as the right TV commercial length? Let's find out!
By Agnieszka Jania
5 minutes
In this article, we’ll go over all the reasons why you should consider them for your outreach campaigns.
By Pigeon Studio
5 minutes
Time is pressing – it's the last moment to plan a campaign before Christmas. And if you want to use the animation potential, you have to be aware of the production process.
By Pigeon Studio
7 minutes
See how NGOs use animation videos to communicate their work in an interesting and engaging way.
By Agnieszka Jania
7 minutes
Animation is an extremely versatile tool - entrepreneurs, business owners, and video marketing agencies can use it to steller outcomes. If you want to truly learn what it takes to create animation, you need to read on!
By Pigeon Studio
5 minutes
Tips and real examples of animations being used in advertising.
By Agnieszka Jania
8 minutes
Making a motion graphic video explained in a few easy steps.
By Pigeon Studio
6 minutes
What is animation and what are its uses in marketing videos?
By Joanna Gauza
7 minutes
How to use the animated potential in the education industry? This article will show you how to use animation to showcase your services or products.
By Pigeon Studio
7 minutes
In this article, we will list the most popular 3D and 2D animation software programs and some of their key features and drawbacks. Read on and learn which one is the best animation software.
By Pigeon Studio
4 minutes
Awards, events, rebranding... We've been busy at Pigeon Studio! Check out what's new!
By Agnieszka Jania
8 minutes
Check out this guide to learn all about TikTok. Follow these rules to create great company videos!
By Pigeon Studio
7 minutes
Stock music sites can offer: free stock music, licensed stock music, royalty-free stock music. Check out the difference!
By Pigeon Studio
5 minutes
Going viral is an online phenomenon that any active Internet user is most likely already familiar with, at least to some extent. And the more people share, the higher the number of views.
By Joanna Gauza
5 minutes
Concept art lays the foundations of your animation design by producing an idea that aims to capture the visual feel of the project, and serves as a point of reference for illustrators and animators throughout the entire creative process.
By Pigeon Studio
6 minutes
Animation gives you a powerful tool through a language based on visual symbols. How can you use an animation to explain your product's or service's usage?
By Agnieszka Jania
5 minutes
Are you curious to know how our day looks like? Read the article and see how we survive in the office. :-)
By Agnieszka Jania
7 minutes
Animation has come a long way since its beginnings in the first decade of the 20th century. What are the newest trends in animation that will define its future progress? Check it out!
By Pigeon Studio
8 minutes
So you’d like to order your first animated video? Great! In this article, we will show you what to do step by step. The most important thing – a good brief.
By Agnieszka Jania
How does a video work in HR and why it's a good idea to pick animation as a communication tool for HR?
By Joanna Gauza
6 minutes
It’s not a secret that a gripping fable with a nicely interwoven moralistic message will do a better job at extending our horizons than a direct introduction of facts, rules or opinion. And guess what - marketers know it too.
By Pigeon Studio
5 minutes
Video is a must in every marketing strategy today. But how do you decide which sort of video is best to convey your brand’s message? Find the best option.
By Joanna Gauza
7 min read
If you’re considering to add an animated video to your marketing strategy, you’re on the right track. Video makes up for over 80% of all online traffic today, and increased immensely last few years. After watching a video, 64% of users are more likely to buy a product online. How much does it cost to produce a video content?
By Agnieszka Jania
9 min read
Generally speaking, how long the process takes depends on the complexity of the design and the level of detail needed (e.g. if the animation is 2d or 3d). Read more to understand how long is the process.
By Pigeon Studio
7 min read
If you developed a mobile app, you’re probably looking for a smart way to promote it.
Naturally, there are many ways to do so - but each will differ in efficiency. You need to pick a marketing tactic that will make potential users interested, engaged, and sufficiently convinced to start using your software.
By Joanna Gauza
8 min read
If you'd like to create an animated video for your brand, there's one step you should never skip when realising your vision.
You need a storyboard.
By Pigeon Studio
8 min read
If you'd like to create an animated video for your brand, there's one step you should never skip when realising your vision.
You need a storyboard.
By Agnieszka Jania
7 min read
Animated videos are on their way to becoming one of the primary modes used by companies to communicate with clients and customers.
And no wonder – animations are fun, attractive, and cost-effective. Moreover, they don't come with all the hassle of shooting real footage such as casting actors, setting up film environments, or organizing the catering.
By Pigeon Studio
9 min read
What's the first thought that springs to mind upon hearing the word 'animation'?
It's Disney. Recent years may have brought the diversity of ways in which animation is used in marketing, architecture or medicine, but still the chief association most people have with it, is cartoons for children.
By Joanna Gauza
