Prodigy – game teaser
Project goal
Prodigy returns with an exhilarating challenge that truly put our creative talents to the test! Our mission? To craft a mesmerizing animated trailer that would herald the grand arrival of their new game. Join us as we venture into the enchanting realm of this project, where every frame brims with action and anticipation!
Delivery
We brought to life a 55-second animated game trailer. Central to this endeavor was a unique teaser format, where brevity reigns supreme, harmonizing seamlessly with music and sound design.
Viewers are instantly immersed in a whirlwind of adventure, leaving little room for formal introductions. As animation experts, we embraced this thrilling challenge, mastering the art of pacing to captivate the viewer until the very last second.
Creative Concept
Our main characters are based on the game characters, drawing inspiration from the captivating world of manga. As we adapted the game's character designs to our distinctive graphic style, an expansive realm of creativity unfurled before us.
The animation process was a symphony of stop-motion for the characters, complemented by a dynamic fusion of 3D and 2D animation to bring the breathtaking backgrounds to life.
Results
The success of the video teaser is undeniable. Following its release on YouTube, it garnered a staggering 654 000 views with an impressive 95% completion rate.
In paid campaigns, the teaser achieved a remarkable 26.2% CTR for OTT!
Furthermore, the animated video embedded within Prodigy's in-game mailer achieved 9.1 million impressions and garnered 738,000 clicks.
Our collaboration with Prodigy has truly yielded exceptional results, and we couldn't be prouder of the impact our animation has had on this incredible project!
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