In cooperation with RPA Agency, we created over 3 minutes of animation and printable posters for the social media campaign "Ride Through History" series for Honda's Civic 50th Anniversary. The videos achieved 1,4 million views on Instagram, TikTok and YouTube.

1,5 mln views – Honda Civic 50th Anniversary

Commercial Motion design
client Honda
year 2022
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In cooperation with RPA Agency, we created over 3 minutes of animation and printable posters for the social media campaign "Ride Through History" series for Honda's Civic 50th Anniversary. The videos achieved 1,4 million views on Instagram, TikTok and YouTube.
client Honda
year 2022
Like it? Share it!

Project goal

The project's goal was to capture the essence of the Civic history over the past 50 years and engage Honda's social media followers to celebrate the Civic's Anniversary. We used nostalgia – the most important tool – to achieve the goal.

Delivery

We produced 7 animations in total – two trailers and five 30-second animations for each decade of Civic's history. Also, we designed printable posters with the same vibe. All animations were designed in a variety of formats (9x16, 16x9, 1:1) following the guides for each of the sites - Tik-Tok, Instagram and Facebook.

Creative Concept

Depending on the decade, each video required its own visual approach. Styles were inspired by the colourful hippie designs, Yellow Submarine movie, vaporwave aesthetics, ‘90s arcade games, hip-hop culture, early social media layouts and ‘00s teenage drama movies among many other references and sources.

Despite the differences in style, the collage technique allowed us to maximize the number of elements in each scene. Animations were narrated by one and only John Cena.

A great deal of time and effort was put into researching 3D models of cars and texturing them in accordance with history.

Result

The campaign was well-received by the audience. Fortunately, we've evoked nostalgic memories! Our animations gained almost 1.5 million views, a lot of positive comments, and a wide organic reach.

honda civic 50th graphic
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